As an official ambassador for Global Kids Fashion Week, I have been fortunate enough to be involved with this most exciting of events taking place in London between 18th-20th March. The first of its kind, those behind GKFW had the foresight and understanding to see that there is a huge future in children’s fashion.
AlexandAlexa.com are the brand behind the two day event and next week shall bring designers, editors, glamourous mothers (and fathers, of course) and children together for the first ever Global Kids Fashion Week.
With ever expanding childrenswear departments – Harrods and Selfridges in particular have the most exquisite floors dedicated to children – and designers such as Lanvin, Missoni, Chloe and Bonpoint seeing their sales rise, there could not be a more perfect time to launch a fashion week dedicated to designer childrenswear.
A few words from the Alex&Alexa Global Kids Fashion Week site…
GKFW is the first event of its kind to showcase premium kids fashion from both well-known and emerging designers. The global event, staged in London, features a fashionable schedule of runway shows and performances as well as a mix of playful activities for children (2-12 years old) and parents, entertainment, performances and fundraising for the official GKFW charity Kids Company.
The event will run for two days from 18th – 20th March 2013 and will take place at the Freemason’s Hall, Covent Garden, London. GKFW aims to educate and inspire people about Kids’ fashion – celebrating how this specialist category has thrived and evolved over the past five years. The event is sponsored by AlexandAlexa.com, the global style destination for kids, who have played a major role in the growth of this market.
Alex Theophanous, founder and CEO of AlexandAlexa.com says: ‘Kids’ fashion is playful, fun and innovative – we all believe it deserves its own dedicated platform. This is why we are so proud to be supporting the very first Global Kids’ Fashion Week. With this event, we aim to put children’s fashion on the map worldwide’.